Two-sided growth for recruitment and staffing
Two-sided marketplace: candidate + client acquisition.
Request a proposalPain points
Where you lose money
Pain points
Where you lose money
Two markets to win at once
You have to acquire both clients and candidates, and effort on one side starves the other, leaving the marketplace lopsided.
Candidate ghosting and churn
Candidates go cold or drop out mid-process, and without nurture the pipeline constantly leaks the people you worked to source.
Commoditised positioning
Every agency claims the same 'quality candidates, fast', so clients pick on price and the differentiation never lands.
Job-board dependency
Reliance on paid job boards for candidate flow means rising costs and no owned audience to draw from.
Channel mix
What we'd run
Channel mix
What we'd run
Separate acquisition for clients and candidates, so effort on one side doesn't starve the other and the marketplace stays balanced.
Nurture that keeps candidates warm through the process, so the pipeline stops leaking the people you worked to source.
A sharp point of view so clients stop choosing on price against every agency claiming the same thing.
Building an owned audience and talent pool that reduces reliance on rising job-board costs.
FAQ
How do we get more candidates and clients at once?
Two funnels, one system. Fast job pages and SEO pull candidates; targeted outreach and authority content pull clients. We build both so you're not choosing which side to feed.
Job boards eat our margin, what's the alternative?
Your own indexable job pages plus direct candidate capture, so you rely less on paid board listings for every role. Boards become one source, not the whole pipeline.
Speed matters in recruitment, can you automate it?
Yes, instant candidate routing, application acknowledgement, and follow-up so good candidates don't go cold while you're busy. Speed to contact wins placements the same way it wins sales.
Can you integrate with our ATS?
We wire capture and routing into your existing ATS rather than replacing it, so applications flow into the system your team already works in.
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