Growth for e-commerce brands that treats speed, feed, and email as one system
Most stores optimise ads while the storefront, the product feed, and the email flows leak the returns. We fix them as one system, because that's where the margin actually is.
Request a store auditPain points
Where you lose money
Pain points
Where you lose money
Ad spend props up a slow store
Most DTC brands pour budget into Meta and Google while the storefront leaks it back out. A 4-second product page turns paid clicks into bounces, and no bid strategy fixes a checkout that stalls on mobile. Speed is a revenue lever, not a developer nicety.
The product feed is an afterthought
Shopping and Performance Max live or die on the feed. Thin titles, missing GTINs, and no supplemental data mean Google shows your products for the wrong queries, or not at all. Brands obsess over creative and ignore the single input that decides where every product surfaces.
Email is treated as a broadcast, not a flow
One weekly campaign to the whole list leaves the highest-intent revenue on the table. Abandoned-cart, browse-abandon, post-purchase, and winback flows are where email actually compounds, and most stores either never built them or set them once and never touched them again.
Everything is measured in silos
Ads reported in Ads Manager, email in Klaviyo, site in GA4, none of them agreeing. Without a single view of contribution, and server-side tracking to survive iOS and consent loss, you optimise channels against numbers that no longer reflect reality.
Channel mix
What we'd run
Channel mix
What we'd run
Core Web Vitals and checkout friction are fixed first, because every downstream channel multiplies off the store's conversion rate. This is where headless (Next.js/Hydrogen) earns its cost, or doesn't, depending on your scale.
Feed-first: title structure, product-type taxonomy, supplemental feeds, and brand exclusions so PMax spends on incremental demand instead of harvesting your own brand searches.
Prospecting and retargeting built around creative testing volume, with server-side events (CAPI) to recover the signal iOS stripped out.
The flow stack, abandoned cart, browse abandon, welcome, post-purchase, winback, carries the recurring revenue that makes paid CAC sustainable.
Worked example
Illustrative
Worked example
IllustrativeContext. A mid-size DTC apparel store spending heavily on Meta with a 3.8s median product-page load and no email flows beyond a single weekly campaign.
What we did. Storefront speed remediation, a rebuilt Shopping feed with structured titles and supplemental data, CAPI server-side tracking, and a five-flow Klaviyo stack.
Result. Illustrative target outcome: recovered checkout conversion, cleaner PMax spend, and email moving from a rounding error to a meaningful share of revenue. Real numbers are shared only from named client accounts, with sources.
Engagement
What's included
Engagement
What's included
Engagements typically start with a paid audit of store speed, feed health, and flow coverage, then a monthly retainer scoped to the work, no open-ended hours.
FAQ
Do we need to go headless, or is that overkill for our store?
Usually overkill until you're past a certain scale and the theme is genuinely the bottleneck. Headless (Next.js/Hydrogen) buys you speed and design freedom but adds build and maintenance cost. We measure your current Core Web Vitals and checkout conversion first; if a well-optimised theme gets you there, we don't sell you a migration you don't need.
Who owns the ad accounts and data?
You do, always. We work inside your Google, Meta, and Klaviyo accounts, and on final payment every asset, pixel, feed, and access transfers to you in full. No holding your account hostage.
How fast do results show up?
Feed and site-speed fixes can move within days because they change how existing traffic converts. Paid scaling and email flows compound over 8-12 weeks. We report on contribution margin and CAC, not vanity ROAS that ignores discounts and returns.
Can you work with our existing Shopify setup?
Yes. We work with Shopify and WooCommerce, theme or headless, and integrate with your existing Klaviyo, analytics, and courier/payment stack rather than forcing a rebuild.
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